Zales, Kay, Jared, etc. all push heart shaped necklaces during this holiday. Do women actually wear those heart-shaped diamond necklaces on any occasion other than Valentines Day? I'm no expert, but I don't recall seeing many - ok never. But that's not the end of it. Then we get the "theme" jewelry that has symbolic meaning - like a cheesy union of two silver bodies wrapped around a diamond? To make it worse, these commercials come with corny one-liners and women swooning . Seriously? Why would an unwanted, unnecessary, and tacky gift bring out the passion?
Next, I get a barrage of YOU-ARE-AN-IDIOT sports radio spots for everything from jewelry to massages to restaurants.... "Guys! Want to control the remote all day? Send her to our spa so we can treat her like a queen. You get to watch sports and be the hero, and your princess will come home very appreciative." I nearly puked in my mouth when I heard that one.
Not to mention how many ads start off with "Guys! Don't forget..." How could I?? I'd have to be living under a rock. Plus, most people don't usually celebrate right on the 14th, so you have plenty of opportunities - Women especially enjoy this as it turns the holiday into some sort of love Hanukkahesque festival lasting nearly 3 days.
The message I've had pounded into my head can be summarized as:
- You are an idiot who can't remember Valentines Day
- You hate romance, let someone else do it for you
- You need tacky jewelry and one-liners to get some action
- You'd better not screw this up
Do I have some solutions? No. This is a blog, not a place of answers. But we can be sure to blame Repulicans and corporations for these problems. Have a nice Valentines Day.